What types of people are visiting your About Us page? Who are they? Most likely, they’re prospective customers considering the purchase of your products or services.
They’re trying to determine if they can trust you. They want to peek behind the curtain and see if your company is one they’d like to do business with.
For example, explain why people should do business with you. What benefits can you or your product provide that your prospects will value?
Tell them what problem you solve. How do you make their life easier and better? Describe your capabilities and why you’re uniquely qualified to offer the service or product you sell.
City Talk 